AKA me on a Friday afternoon with too much caffeine.Take a cue from this Maestro Home Center ad and do some guerilla style client interviews. Ask the clients waiting patiently in your lobby...or those just leaving a partner's office their thoughts on the firm's service.
Find a creative way to Sponsor a Tweet (ie announcing a great win for a client or thanking clients for their business)...or simply make sure your firm has a Twitter profile. You'll be ahead of the law firm pack.
Make up a cool T-Shirt representing an interesting aspect of your firm and give them to attorneys, clients and staff. People love T-shirt.
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