Attorney Marketing: 2 Things in 5 Minutes.

There is absolutely a need for articles like this (10 items for your law firm marketing to-do list), this (10 ways to optimize your LinkedIn profile) and this (marketing your law practice with a blog). However, how often does an attorney successfully complete even half of the proposed 10 steps without being interrupted?

It's too complicated. These articles belong with the marketer to build a portfolio of ideas and support the firm's overall strategic planning. Get your attorneys to devote 5 minutes a day to marketing their practice and you'll have over 20 hours a year from each lawyer. For the first 5 minutes tell them to:

1. Google yourself

2. Google your client before you call

Need proof? Here is an article from Corporate Counsel Magazine quoting 3 in-house counsel on precisely this issue.



ABA Journal Panel- Alternative Billing: Who’s Actually Doing It?

If you haven't spent much time researching alternative billing...this is s great overview. Includes the perspective of both in-house counsel and private practice attorneys with case study discussion.

If you have spent a lot of time in the alternative billing space it's still worth a listen.

In-house Counsel from Cisco, General Electic
Law Firm represented by Foley & Lardner, Gonzalez Saggio & Harlan, Horvitz & Levy, Shook Hardy & Bacon

Retail General Counsel Unite!

The First of its kind Retail Litigation Center will be guided by its own Board of Directors, chaired by Janet Dhillon, executive vice president, general counsel & secretary for J.C. Penney Company, Inc. Also serving on the RLC Board of Directors are:

•Timothy Baer, Executive Vice President & General Counsel, Target Corporation
•David Goldston, Senior Vice President, General Counsel & Secretary, Jo-Ann Stores, Inc.
•Susan Lanigan, Executive Vice President & General Counsel, Dollar General Corporation
•Samuel Reeves, Senior Vice President & General Counsel, Walmart US, Wal-Mart Stores, Inc.
•Michael Veitenheimer, Senior Vice President, Secretary & General Counsel, Michaels Stores, Inc.

Cost Cutting- Not Another Alternative Billing Story

Chatón T. Turner, Assistant Counsel in the University of Pittsburgh Medical Center's corporate legal department, penned an interesting article about using ADR at UPMC. Visit law.com