Snapchat is barely three years old and geared toward a consumer market, definitely not ready for most business purposes. Why not imagine a future recruiting or event-centric application now while the investment is still minimal?
Here are 4 easy steps to allow this emerging tool to find its' place (if any) in your digital strategy:
Must do:
Read The ultimate Snapchat primer (with a B2B twist) by Sarah Dawley B2B News Network and Why is no one using Snapchat for B2B marketing (yet)? by B2B PR Blog. Great context.
Consider doing:
-Download Snapchat and play with it. The platform is exclusive to mobile so, unlike Twitter and LinkedIn, you can't simply observe from your laptop.
-Use as a Competitive Intelligence tool. Most likely, large events (like SXSW) that intersect with your target industries are already in the Snapchat mix. Get a feel for the energy of an event without leaving your office.
Strongest contenders for B2B application: Events and recruiting.
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