Yik Yak you can't take that performance back

What it is: Yik Yak is a college/high school platform that delivers anonymous commentary, jokes and news to a home community (the stream is limited to a tight radius like a college campus). It's on more than 1300 campuses and estimated value is in the hundreds of millions.

Why it matters: It would primarily be useful as a listening or intelligence tool in the B2B community but if you are considering particular recruitment campaigns or speeches on college campuses, let Ted Cruz's Liberty University speech be fair warning, the media is already listening to Yik Yak and sharing the results with their audiences. The posters might remain anonymous but your performance certainly won't.

Snapchat ripe for B2B applications? You decide in 4 Quick Steps

Snapchat is barely three years old and geared toward a consumer market, definitely not ready for most business purposes. Why not imagine a future recruiting or event-centric application now while the investment is still minimal?

Here are 4 easy steps to allow this emerging tool to find its' place (if any) in your digital strategy:

Must do:
Read The ultimate Snapchat primer (with a B2B twist) by Sarah Dawley B2B News Network and Why is no one using Snapchat for B2B marketing (yet)? by B2B PR Blog. Great context.


Consider doing:
-Download Snapchat and play with it. The platform is exclusive to mobile so, unlike Twitter and LinkedIn, you can't simply observe from your laptop.

-Use as a Competitive Intelligence tool. Most likely, large events (like SXSW) that intersect with your target industries are already in the Snapchat mix. Get a feel for the energy of an event without leaving your office.

Strongest contenders for B2B application: Events and recruiting.