January 1st comes only once per year - Advent Day 2

Plan the New Year right by starting now. If you have specific clients you'd like to land, certain people you'd like to meet or skills you'd like to hone, start mapping your course now. That way, you'll be ready to start the work of achieving your goal when the New Year rolls around. Shel Silverstein sums it up:

Woulda-Coulda-Shoulda

All the woulda-coulda-shouldas
Layin’ in the sun,
Talkin’ ‘bout the things
They woulda-coulda-shouldas done …
But those woulda-coulda-shouldas
All ran away and hid
From one little did.

Don't Get Buzzed- Create Buzz. Advent Calendar- Day 1

In honor of all those little doors being opened to reveal chocolate treasures for good girls and boys this month, here is a similar version for the business development focused attorneys amongst us.

DAY ONE: Don't use Holiday Parties to Get Buzzed, use them to CREATE BUZZ

By all means, share in the good cheer and attend holiday parties thrown by your firm, clients and associations you frequent. But this year, attend the party with business development, and only business development in mind. You wouldn't accept a drink at a job interview, so don't make a bee-line for the bar at holiday parties. If you do, opt for a sparkling water or soda in lieu of a libation. Think about the person, or people you want to meet at these events before you attend and seek them out, sober and ready to talk business. Make the buzz about you and your practice. Think of it this way: a good business development buzz lasts longer than one night!