Next time your attorneys lobby for your help in making the Attorney List/Ranking du jour...ask them to complete a quick (and easy!) homework assignment. For the next two weeks, ask them to take note of all the plaques, window stickers and logos on the walls, windows and menus of the restaurants they patronize. Do they visit these restaurants because of the rankings? Do the rankings in any way enhance the flavor or improve the ambiance of the establishments? Can you distinguish one list from the other (ie SF Weekly / Yelp / Zagat / Michelen...)?
While this excercise will not prevent the tide of inquiries to a marketer's inbox, it might give you brainstorming fodder.
No comments:
Post a Comment