The spark for this post was something like, “Want a master class in new media? Follow Ellen DeGeneres.” But it’s not a level playing field. As an entertainer, with a television show in daily syndication by NBC Universal throughout the US and Canada you’d anticipate a large fan base.
85,832,900 subscribers though? It’s a ridiculous number. To put it in context, Oprah Winfrey has about half of Ellen’s subscribers (+10M likes on Facebook, +27M followers on Twitter, 435,000 subscribers on YouTube, +3.7M on Instagram). Jimmy Fallon also has about half with +24M followers on Twitter, almost 7M subscribers on YouTube, nearly 5M likes on Facebook, 3.2M on Instagram, and over 300,000 followers on Google+.
Ellen DeGeneres doesn't wait for people to come watch her show, or hope they record it, rather her brand constantly adapts to new tools and places content where people spend time. She inserts her daytime talk show in different locations online throughout the day, reaching people who have regular 9 to 5’s and allowing those who do catch or record her show to share their favorite clips with their communities online.
But it’s not just thatshe uses new media tools, it’s howshe uses them. Bouncing them off of each other….from games that started on her syndicated television show to an app for one and a syndicated spin-off television show for another.
Peruse her pages and, as you do, think to yourself, “If Ellen DeGeneres was a lawyer or insurance agent instead of a comedian, what kind of thought-leadership-empire would she build?”.
P.S. Shhhh! Don’t share the answer, go out and do it for yourself!
TheEllenShow - YouTube (+ 11.5M subscribers)
Ellen DeGeneres (@TheEllenShow) | Twitter (+ 42M followers)
The Ellen DeGeneres Show | Facebook (+ 17.8M likes)
Ellen DeGeneres on Pinterest (425,000 followers)
Instagram (@theellenshow) (+11.3M followers)
Ellen only has 2 connections on LinkedIn but 7,900 followers on The Ellen DeGeneres Show Company Page.
Ellen on Vine (+ 2.8M followers)
Ellen has one of the highest RTs ever – 3.5M
Ellen is on Snapchat.
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