Today's The Recorder roundtable "How to Win My Business" featured in-house counsel
Seth Jaffe- SVP and General Counsel Williams-Sonoma Inc., Brett Fletcher- VP & General Counsel Gilead Sciences, Inc and Joseph Catalano- SVP & Chief Litigation Counsel Union Bank.
One of the actionable items that resonates with me 4 hours post-event is communication. Of course communication between outside lawyer and in-house counsel (responsiveness, openness about how a matter is going and billing, etc.) but also the way that a law firm communicates with its clients. Seth Jaffe (who likes lists by the way) included the importance of a firm's website as a way to get noticed on a firm's short-list. It's crucial for law firms to maintain an accurate picture of their firm's capabilities online. I grabbed a couple recent articles on the topic to make sure your "website brain" keeps at it:
Master of your Domain Name- Is it time to bring web maintenance in-house?
Law Firm Websites that Work- various perspectives from ABA Journal
You can get my quick takeaways of the roundtable discussion on Twitter @pryplewski
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