Attorney Marketing: 2 Things in 5 Minutes.

There is absolutely a need for articles like this (10 items for your law firm marketing to-do list), this (10 ways to optimize your LinkedIn profile) and this (marketing your law practice with a blog). However, how often does an attorney successfully complete even half of the proposed 10 steps without being interrupted?

It's too complicated. These articles belong with the marketer to build a portfolio of ideas and support the firm's overall strategic planning. Get your attorneys to devote 5 minutes a day to marketing their practice and you'll have over 20 hours a year from each lawyer. For the first 5 minutes tell them to:

1. Google yourself

2. Google your client before you call

Need proof? Here is an article from Corporate Counsel Magazine quoting 3 in-house counsel on precisely this issue.