This post from Al Ries,
Long Slogans Are Absolutely, Positively More Effective Than Short Ones, got me thinking about Law Firm taglines and slogans....I didn't have to think very long. I bet a gift certificate for lunch to your favorite restaurant (first person to correctly respond) that you won't be able to identify the law firms who currently utilize the following slogans (from the September issue of
The American Lawyer). I haven't invested in a virtual proctor so I trust that you won't blatantly cheat by going through the magazine page by page!
One Among Many.
High Resolution.
Leading in business law.
Canadian Lawyers.
Asia Specific.
Labor Lawyers.
Intellectual Property law isn’t just something we do…it’s all we do.
Critical matters. Critical thinking.
Choose ______
The international law firm with seriously local knowledge.
There’s really no difference between law firms.
Employment & Labor Law Specialists.
This post from Al Ries, Long Slogans Are Absolutely, Positively More Effective Than Short Ones, got me thinking about Law Firm taglines and slogans....I didn't have to think very long. I bet a gift certificate for lunch to your favorite restaurant (first person to correctly respond) that you won't be able to identify the law firms who currently utilize the following slogans (from the September issue of The American Lawyer). I haven't invested in a virtual proctor so I trust that you won't blatantly cheat by going through the magazine page by page! 
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